Wednesday, February 11, 2015

Focus on type

Stationery is printed with names, titles, addresses, phone numbers, URLs, etc.

Build relationships between typographic material through:
Weight
CAPITALIZATION
Italicization
     Alignment, Indentation
Size


Leading
Color
                                                       Proximity to other elements

Explore precise wording, abbreviations, punctuation, etc.
Phone: 678 123 4567
ph 678-123-4567
c) 678.123.4567
6781234567
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Remember that numerals often require kerning!

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