Friday, February 27, 2015

Know the difference

Rational: based on or in accordance with reason or logic.

Rationale: a set of reasons or a logical basis for a course of action or a particular belief.

Stationary: not moving or not intended to be moved.

Stationery: writing paper, especially with matching envelopes.  

Sunday, February 15, 2015

Do-it-yourself laminating

The Instructable
Print waterproof plastic maps

shows how to use sandwich bags and garbage bags to waterproof inkjet printouts.
The discussion afterward contains interesting ideas, also.

Wednesday, February 11, 2015

Focus on type

Stationery is printed with names, titles, addresses, phone numbers, URLs, etc.

Build relationships between typographic material through:
Weight
CAPITALIZATION
Italicization
     Alignment, Indentation
Size


Leading
Color
                                                       Proximity to other elements

Explore precise wording, abbreviations, punctuation, etc.
Phone: 678 123 4567
ph 678-123-4567
c) 678.123.4567
6781234567
-->
-->
Remember that numerals often require kerning!

Sunday, February 01, 2015

Logo feedback, general

Thanks for uploading your files. Everyone has something they can work with for the next assignment, even if some of you decide to tweek things to adapt to stationery configurations.

For upcoming assignments I will mark down points if you don't name files correctly. It takes a lot of time for me to see who has turned in what when everything follows a different naming style. You will discover that workplaces care a lot about correct file names.

Generally, "small"  versions of your logos won't be small enough for your business cards.

Invest now in fresh boards and blades. If you are still cutting and mounting sloppy boards, you need to devote some time purely to practicing these skills.