Symbols, Logos, and Icons on Pinterest
From LogoDesignLove:
1. A logo doesn’t need to say what a person or company does
Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant doesn’t mean it's necessary.
The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. The Apple logo isn’t a computer, etc., etc.
2. Not every logo needs a symbol
A professional wordmark is often more succinct and more identifiable.
Ten Logo Design Tips from LogoDesignLove
EXAMPLES
Logo lockup example: Ryerson University
Dunhumby - brands are their business
CN (Canadian National) logo by Allen Fleming
ROOT designs identities
From LogoDesignLove:
1. A logo doesn’t need to say what a person or company does
Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant doesn’t mean it's necessary.
The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. The Apple logo isn’t a computer, etc., etc.
2. Not every logo needs a symbol
A professional wordmark is often more succinct and more identifiable.
Ten Logo Design Tips from LogoDesignLove
EXAMPLES
Logo lockup example: Ryerson University
Dunhumby - brands are their business
CN (Canadian National) logo by Allen Fleming
ROOT designs identities
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