"In the spring of 1997, he was asked to forge a name and an identity for a
new device, a digital video recorder developed by a company called
Teleworld that offered more sophisticated television recording choices
than the videocassette recorder.
“We reviewed probably 1,600-plus name alternatives, seriously considered
over 800 names and presented over 100 strong candidates to the team,”
Mr. Cronan told Matt Haughey for his blog PVR (the letters stand for personal video recorder) in 2005."George Lois also named businesses and wrote slogans in addition to his graphic designs
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