Hey
everyone,
Here
are a few examples of questions you could ask during your interview. Keep in
mind that not all of these are appropriate, so please read through each
of them and decide what works for your objectives. Also, listen to their
answers—they may address multiple questions at one time, and you don’t want to
sound redundant! Good luck!
- How old is your company?
- How did your company begin, and is there a story that is unique to your company?
- Who is your target audience?
- What do you want your audience to know right away about your company?
- What are 10-20 adjectives that describe your company?
- What is your company known for; what are clients/consumers saying about your company?
- Does your company have a philosophy or mission statement? If so, what is it?
- Do you consider your company casual, business-casual, or all business?
- If your company were a car, what brand would it be and why? (Examples: Mercedes—corporate and sophisticated / VW Bug—whimsical and on trend / Accord—practical and mainstream)
- What aspect(s) of your company’s image need improvement?
- What aspects of your company’s image need more brand representation?
- Who are your competitors (locally/regionally/nationally)? And, how are those competitors better/worse than your company?
- What is the structure/format of your company?
- What are your company’s growth goals for the coming years?
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