Tuesday, November 24, 2009

rebranding: AOL

1 comment:

Klope62 said...

I think it is already too late for hope for AOL. ;p

Rebrands are always very interesting, but in this case . I just cannot see it paying off by a large margin. Very few people look towards AOL, or I guess 'Aol.' now for ISP, and I am always surprised when I see someone using it as news/search source, or whenever I hear that token "you've got mail". I think the biggest strength of AOL at this point is AIM (which the article doesn't mention at all). I wonder if that is going to change as well?

“AOL is the place to go for the best content online, period.”

...Really?